Harvesting viewers with your produce man
Bringing the freshest farm-to-viewer produce news.
Harvesting viewers with your produce man
Bringing the freshest farm-to-viewer produce news.
getting to know your produce man
Your Produce Man
My name is Michael Marks, Your Produce Man. I have been in the produce industry for half a century. Starting in a mom-and-pop grocery store, I eventually worked my way into produce distribution, becoming marketing director for one of the nation's largest produce distributors, with 23 operating companies in North America. I was also the produce ambassador and radio spokesperson for one of the largest and most respected family-owned grocery store chains in California. I have been Your Produce Man on television for 36 years, preaching the gospel of fruits and vegetables in my news reports, in my field and orchard reports, and now in a monthly 30-minute program, What's in Season with Michael Marks.
Welcome to farm-to-Fresh, with Your Produce Man
Experience the freshest produce news reports. Your viewers are concerned about the food they eat, how to pick the freshest, how to store it properly. Your competitors have news, sports, and weather, just like your news programs. But only YOUR station will have Your Produce Man, helping you harvest more loyal viewers.
Experience Freshness with Your Produce Man
Produce News
Your Viewers Need to Know
Your Viewers Need to Know
Is produce news? You bet it is. When I first started working in a produce department, produce sales of about 125 produce items accounted for maybe 4 - 5% of overall grocery store sales. Today, with more than 350 items in a produce department, produce sales account for 12 - 15% of overall grocery store sales. And have you noticed where they place the produce department? At the front, high profile and high visibility location.
Your Viewers Need to Know
Your Viewers Need to Know
Your Viewers Need to Know
During COVID, your viewers turned their attention to food. There was a resurgence of interest in eating healthy. Today, there is even greater interest in healthy eating for families, particularly with fresh produce. Your audience will grow with loyal viewers of Your Produce Man on your news programs every day, to learn the freshest information about the fruits and vegetables they buy and eat.
Take the Bite Test
Take the Bite Test
Take the Bite Test
Did you know that apple farmers perform many tests to determine just the right time to harvest their crop? They use a color test, pressure test, sugar test, a starch test. But every farmer will tell you that the best test ... is the bite test. You'll never know how good Your Produce Man programs will be at harvesting loyal viewers ... until you take the bite test. Give it a try, just one week ... for free. Besides, Your Produce Man can quickly become a profit center for your station once your sales team finds a sponsor.
How it Works
Take the Bite Test
Take the Bite Test
Every week, you will receive a week's worth of Your Produce Man broadcast quality programs. The segments are engaging, entertaining and educational, working well in your early morning, noon, or late afternoon news programs. You will receive:
- 1 :20-second weekly promotion
- 1 :07-second weekly promotion
- 5 :60-second reports
- 5 :07-second teases
- Closed Captioning Script